Description

One small line of copy. One high-concept video with big impact. This corporate recruitment video seeks to attract engineers to the hard-to-fill nuclear engineering roles at BAE.

Our idea: show a sub being reverse engineered. We emphasized the incredible scale and complexity of this machine and then deconstruct it down to a single, simple part – a bolt – and then down to just an idea. Because that’s all a sub is: an idea. One that goes nowhere without the engineers. They are the real heroes of the story.

It also ran as a Videopak cover mount and was sent to a targeted readership of Professional Engineering magazine.

Winner of Recruitment Business Awards (Broadcast category), RBA’s Creative Grand Prix, Ri Fiver Award, RAD Awards Best Use of Digital Media, CIPD Awards Best Use of Video and CorpComms Digi Awards Best Use of Digital Media in Recruitment.