Description

The FLAVIA® division of Mars Drinks, an industry leader in single-serve office beverage systems, asked for help to raise awareness, inside the company and among its customers, of its powerful commitment to fresh thinking and new products. What was new at FLAVIA? Bold sustainability initiatives – from rainforest protection, to small-farm assistance, to leading-edge upcycling programs. State-of-the-art energy-saving brewers and “green” certified coffees and teas.

The result? The multi-layered message called for a multi-layered communication strategy. The architecture included print brochures, e-sell sheets and dynamic videos. And “architecture” is more than a metaphor: a fifty-foot trade show booth was also created to turn the message into a truly immersive environment.

For

FLAVIA – Mars Drinks