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Phillips 66/Conoco Credit Acquisition

Description

I led the complete redesign of the Phillips 66 and Conoco online credit card experience, infusing it with a playful, engaging look and feel. For the website, a silhouetted car “drove” across card features, while rotating copy and imagery added dynamic energy to each panel. This approach boosted new applications by over 66% in just three months. To support each brand’s unique voice, I also developed dedicated apps that helped customers locate stations nearby.

For

Phillips 66, Conoco, 76