Health Union "HUman Side of Data" Rebrand

Theme graphic: HUman Side of Data. Built for flexibility, this adaptable framework can embrace diverse demographics and conditions with swaps of imagery and messaging.

Evolution of Health Union brand

Static banners announcing campaign launch and our new Amplify+ programmatic product

Animated banner for new DEI-focused product suite

Description

The challenge:
Health Union (HU) wanted to reinvent itself for the 2024 selling season. HU shifted direction, pivoting to becoming a health data company. Marketing had 3 main asks:

  1. Create a scroll-stopping campaign that cuts through the noise and differentiates us from the competition
  2. Highlight the superiority of our innovative data solutions
  3. Emphasize our commitment to being a patient-focused company.

The solution:
Discover the HUman Side of Data

Concept rationale:
Data. It’s everywhere.

There are many companies out there offering data solutions. But they’re saying the same things, making the same claims…and turning into background noise. That’s because something’s missing: the human side.

That’s the fundamental Health Union difference. It’s written into our brand DNA. Our first-party data is powered by endless authentic human connections among our patient communities.

And that’s what makes our data different. Better.

Since that difference is so deep in our essence, we’ve given an extra emphasis to our “HU” monogram. Because it’s true: you can’t spell HUMAN without HU.

Why this works:
This headline brings the human component of what we do front and center.

“Discover the HUman Side of Data” has a double meaning. In the most literal sense, we’re speaking to the humanness of our data. The people behind the numbers. The people behind the insights. Where it all starts. But the headline is also an invitation: one that encourages clients to discover how HU does data. How we’re different. Smarter. Better.

The supporting copy puts the spotlight on the benefits our advanced data solutions offer, helping to set us apart – and put us ahead! – of the competition.

The bottom slide shows the evolution of the HU brand to a more modern look and feel.