Health Union Digital Products | 2026 Go-to-Market

As part of our 2026 go-to-market push, I spearheaded the creation of these high-impact product demo videos – transforming complex offerings into clear, compelling narratives that resonate. These videos became a game-changer for our sales teams, turning presentations into engaging stories that spark client curiosity and accelerate buy-in.

My role in this was two-fold: I drove the creative direction and messaging for each video, ensuring each one captured our unique value proposition and connected emotionally with the audience. On the product development front, I figured out how each digital product worked from the inside out: defining the strategy, creative vision and messaging that set them apart in the market.

From driving patient engagement to empowering care teams with actionable insights, these videos bring to life the bold, innovative spirit behind our 2026 product suite.

Take 5ive: Five snack-sized tips that pack a major impact – each one centered around a theme that resonates with patients/caregivers and designed to make a real difference.

My Journ.ai (pronounced "journey") uses the power of AI to create custom experiences wherever they are in their condition journey.

The Confident Patient: Empowering patients to own the conversation, this guide helps them prep for doctor visits and feel seen, heard and ready to engage.

Patient Insider: Lifting the curtain on real patient experiences – exploring the questions, challenges, concerns and insights that inspire stronger connections.