Description

The holidays are messy. Glitter-covered. Ribbon-tangled. Slightly overwhelming. Which made it the perfect territory for A.C. Moore.

Built around the line “Everything But…,” this campaign positioned the arts & crafts retailer as the go-to destination for every imaginable holiday project – from wreaths and bows to candy canes, gift wrap and “everything but the flying sleigh.”

The visual system combined bold typography, playful seasonal iconography and high-energy compositions designed to mimic the sensory overload of holiday crafting season. The result was a modern, graphic campaign that stretched across OOH, transit, digital and in-store applications while giving A.C. Moore a more contemporary, ownable holiday voice.

Campaign Highlights
– Generated 11M+ holiday impressions across transit, OOH and retail placements
– Delivered 7.5M+ impressions during peak holiday shopping season
– Reached shoppers across 250+ retail and transit touchpoints
– Contributed to a 16% increase in seasonal store traffic