Health Union pioneered online health communities long before “community” became a healthcare marketing buzzword. As more companies entered the space, we needed to remind pharma and agency decision-makers where authentic health community started – and why Health Union continues to set the standard.
Rather than simply claim leadership, “Community Starts Here” showed what it feels like: the conversations, connections and “me too” moments that happen when people find others who truly understand.
The integrated B2B campaign was designed to make Health Union the brand marketers think of when they think of community – and the partner they want to work with – driving 40% greater client and prospect engagement than comparable campaigns.
Campaign assets: 1:20 hero film · :60 cutdown · 3 × :30 condition-specific cutdowns · 3 × :15 condition-specific cutdowns · 16:9, 9:16 + 1:1 adaptations · social · display · landing page with lead gen capture · email · event video · floor talkers · booth experience · sales materials
Role: Creative Lead / Creative Director
Agency Partner: Heroine Films
Brand anthem video
Condition-specific :30 – multiple sclerosis
Condition-specific :30 – lung cancer
Condition-specific :30 – Alzheimer's
Condition-specific :15 – myasthenia gravis
Condition-specific :15 – IBD
Condition-specific :15 – lung cancer
Trade show video playing at Fierce Pharma registration area
Floor talkers
Trade show booth prototype
Landing page with lead gen capture
