Description

This 60-second mood video was crafted as a powerful opener for a pitch to Pfizer Oncology.

Our goal? To spark excitement and emotional connection around the theme of “Breakthrough” – capturing the spirit of innovation, resilience and impact at the heart of both Pfizer’s mission and Health Union’s community-driven solutions.

With dynamic visuals, evocative music and an urgent yet hopeful tone, this video set the stage for a conversation about how Health Union’s custom media products and deep patient insights can help Pfizer Oncology brands truly breakthrough – not just in the market, but in the lives of those facing cancer.

(Oh, and we won the business.)