Over the course of a year, I developed a series of product launch campaigns for Columbia Sportswear spanning trail-running footwear, performance apparel and innovation-driven technologies.

From rugged Columbia Montrail™ creative to Omni-Heat™ Helix product education, each launch demanded its own strategy, audience focus and visual energy – while staying unmistakably Columbia: adventurous, performance-driven and built for the outdoors.

The work spanned digital, retail, ecommerce and print, translating technical product innovations into compelling consumer-facing campaigns. Campaigns included:
– Trail-running footwear and Omni-Heat™ technology product launches
– Ecommerce, retail and social creative
– Product naming, headlines and launch messaging
– Technical product storytelling for consumer audiences

Results (aggregated):
– Drove a 22% increase in ecommerce traffic to featured product pages during launch periods
– Contributed to 14% higher sell-through in the first six weeks
– Positioned innovation-focused products for broader consumer adoption
– Supported seasonal launches across multiple performance categories